Artisans, craftspeople and other blue-collar workers laboring in workshops
and smithies: that describes the neighborhood around the Gare de Lyon in the
12th arr. of Paris ever since the Middle Ages. Today the recently restored Viaduc des Arts reflects that history.
Built in 1859 to support the railway connecting the Bastille to Vincennes,
the trackbed has been transformed into a linear park with trellises and an
array of botanical beauties. The green walkway stretches on --
commerce-free -- for nearly three miles along but above the Av.Daumesnil.
It offers a steady counterpoint to the creative energy generated by the
restorers, designers, jewelry makers and other craftspeople working below.
Housed in each of the viaduct's arches is a mélange of ateliers, workshops
and design studios. What goes on inside each is constant change.
Every so often something pops up, however, that is totally unpredictable and
grabs attention.
Polka-dotted light bulbs with beads and silicon wire horns, for example.
They stand out amid the velvet cushions and general opulence of the Viaduc,
also known as the "temple of arts and crafts." They are showcased in the
atelier of designer Cyrille Varet (67 Ave. Daumesnil, 12 a.). In their glow
is a poster promoting condom use.
They signify an extraordinary humanitarian effort. Designer Varet is
bringing these lights made by women with HIV and AIDS in South African
townships to a network of boutiques and prestigious department stores like
Galleries Lafayette in Europe and Africa.
A chance encounter with a South African designer at the World AIDS
Conference in Barcelona last year led Varet to this new mission. The South
African was working with seropositive women to produce the decorated bulbs.
Varet plumbed his network of upscale retailers to promote them. Forty-five
agreed.
World AIDS day December 2002 was the launch date. They named their effort "Ithemba," meaning "hope" in Xhasa. Within the first two months some 3500
decorated bulbs sold. Profits from sales return to the women crafters.
Given the initial success, Ithemba is expanding the product line and the
number of women involved in production. More retailers also are joining the
network.
The spirit of the medieval artisans and craftspeople from this Gare de Lyon
neighborhood is alive in the modern light bulb designers of the townships.
They have arrived at the right marketplace.
---
This article is republished with the authorization of Paris Eiffel Tower News - a great guide for a Paris vacation. Copyright (c) 2004 Paris Eiffel Tower News - All rights reserved. |